YEX

The challenge

YEX is a broker that needed to convince newcomers to open an account. The hook was a US$ 10,000 demo account, and the site had to make that clear right at the top without losing the look of a serious institution.

The solution

I built a night-blue hero with the spokesperson, the green growth arrow coming out of the logo and the demo account in the first paragraph. The neon green, as a gradient, appears only where there is action or gain: buttons, figures and charts. The rest of the page explains assets, liquidity providers and how to get started.