XPN

The challenge

The XPN Immersion promises to speed up 12 months of growth in 2 days, for business owners whose companies are already running. The page had to sound ambitious without feeling like an empty promise, and speak to people with little time to read.

The solution

I used an almost-black background with a beam of amber light falling on the speaker, like a stage. The amber gradient marks the logo, headlines and buttons, and the page is short and scannable: what you will see over the two days, who it is for, and the sign-up button repeated at the right moments.