Núcleo de Inteligência Comercial

The challenge

The Sales Intelligence Hub is a webinar for service providers who live on referrals and cheap contracts. The page had to drive sign-ups by talking about method and predictability, without sounding like yet another sales course.

The solution

I made a dark page with cyan holograms, which suggest intelligence and data, and the speaker with a microphone in the hero. The copy opens with the pain ("stop being hostage to cheap contracts"), shows the turning point he lived through and lists what participants will achieve, with the sign-up button in a blue gradient.