Viver de Afiação

The challenge

Viver de Afiação teaches how to turn knife sharpening into recurring income, a niche few people take seriously. The page had to show it is a real business, with technique, pricing and clients, not a side gig.

The solution

I placed the instructor at the centre of a fan of knives, on a black background with ember red marking headlines and buttons. The type is heavy, almost industrial Archivo, and the content goes from technique to pricing and finding clients, in the same order a student builds the service.