Vanessa Costa

The challenge

Vanessa is a nutritionist with a 12-week mentoring program for women with endometriosis, who often spend years going from doctor to doctor without answers. The page had to feel caring, be clear about the method and not look like a promise of a cure.

The solution

I chose terracotta and sage, warm caring colours, with a paper texture and her smiling photo in the hero. Italic serif headlines keep the tone human ("the only mentoring program made for women with endometriosis"), and the pain points appear as questions the reader answers inwardly before reaching the 12-week plan.