Natiele

The challenge

Natiele is a paid traffic manager for e-commerce stores and local businesses, in a market full of "scale in 30 days" promises. The page had to convey the confidence of an experienced consultant and clearly separate the two audiences she serves.

The solution

I steered away from the digital-agency look: sand and graphite tones, editorial photos and italic serif headlines that feel like a magazine. The page splits the path between e-commerce and local business, each with its own button, and presents the NM Process in steps to show there is a method behind the ads.