Tônico Capilar BHC

The challenge

BHC Hair Tonic is a pharmacy product in a market full of promises. The page had to explain the formula clearly, show that more than 10,000 people already use it and lead to the kit choice without looking like a cheap ad.

The solution

I made 3D mockups of the bottle with floating leaves and molecules, used the packaging pink as the action colour and set headlines in Anton, big and direct. The formula becomes cards ingredient by ingredient, the how-to becomes a numbered step list and the three kits close the page with the middle one highlighted.